Yana WelinderHow life prepared me for building a startup in 202030 years ago today, my parents and I boarded a train to immigrate to Sweden. This experience came with incredible challenges and obstacles…4 min read·Nov 25, 2020----
Yana WelinderinKraftfulEveryone talks about the future of work, but what about the future of home?Lately, there’s been a lot of discussion about whether the pandemic has accelerated the remote work revolution. To me that discussion is…4 min read·Jul 13, 2020--1--1
Yana WelinderinKraftfulKeep your eyes on the usersThe best way to power through the stress of running a startup in these crazy times is to focus on the problem you solve.2 min read·May 10, 2020----
Yana WelinderBeing a Toddler Mom CEO during a PandemicI’m a toddler mom CEO. It’s an identity I’ve suddenly had to come to terms with over the past few weeks while trying to do my job locked…2 min read·Mar 29, 2020--3--3
Yana WelinderinKraftfulWhat can a start-up do about COVID-19?Lots of VCs are giving entrepreneurs advice about what they should do. Some of it is helpful, but often not tactical enough.2 min read·Mar 9, 2020----
Yana WelinderinKraftfulAnnouncing Kraftful’s Seed RoundWe kicked off 2020 by closing a $1M seed round to bring usability to the smart home.4 min read·Jan 28, 2020----
Yana WelinderinKraftfulThe State of the Smart Home at CES 2020Last week, Kraftful was at CES to meet with customers and check out the latest innovation in connected products. It was a great show. Lots…4 min read·Jan 13, 2020----
Yana WelinderinKraftfulLast week, Kraftful was at IFA to meet with customers and check out the latest smart home…Most of our time was spent in meetings in backrooms. Those too were set up as nice cafes behind the booths, which is very different from…5 min read·Sep 16, 2019--1--1
Yana WelinderinEntrepreneurship Handbook4 Crucial Keys to Get Into Y CombinatorFor the past few weeks, we’ve been learning from the founders of Airbnb, Plaid, and other awesome YC companies over not-so-secret dinners…5 min read·Jul 22, 2019--1--1